Ferrari Chairman & Lifetime Rolex Fan...

...Rolex Coolness...


Luca Cordero di Montezemolo

Ferrari Chairman & Lifetime Rolex Fan

Luca Cordero di Montezemolo is the Chairman of Ferrari and Fiat. He has had an amazing career filled with many achievements. For many decades, Luca has been a big Rolex sport watch fan.

In the photo below, we see a close-up wrist shot which reveals Luca wearing a vintage Rolex Submariner 5512 or 5513, on a leather strap.



In the photo below, we see Luca at the unveiling of the all-new Ferrari FF1.





As I mentioned earlier, Luca has been a Rolex Sport Model fan for many decades, and in this next photo, from the early 1970s we see Luca sporting his Rolex GMT-Master.

In this recent photo we see Luca still sporting his vintage Pepsi Rolex GMT-Master. Luca has been sporting a Rolex GMT for at-least 4 decades!!!

In this next photo we see Ferrari Chairman, Luca Cordero di Montezemolo introducing the all-new 2011 Ferrari 458 Italia Supercar.

Here is an Autocar video review of the the all-new Ferrari 458 Italia.

The head of Ferrari wearing a Rolex is nothing new. Luca's predecessor, Ferrari founder, Enzo Ferrari wore a Rolex as well. Vintage Ferrari automobiles, just like vintage Rolex watches, have continued to appreciate significantly over time. 


Luca is not the only head of an Italian sports car company to wear a Rolex Sport watch. Stephan Winklemann, CEO of Lamborghini also wears Rolex Sport Watch.