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Showing posts with label Rolex Advertising. Show all posts
Showing posts with label Rolex Advertising. Show all posts

Sunday, 4 August 2013

1966 Lady-Date Rolex Ad Some People Want More Than Just A Pretty Face

Posted on 00:09 by Unknown

...Vintage Rolex Hotness...

1966 Lady-Date Rolex Ad
Some People Want More Than Just A Pretty Face



I have a couple interesting observations about this ad which was published the years I was born. First, it says, "Once upon a time, a ladies' watch was a little frilly thing." 

This is kind of funny, because the vast majority of women who purchase Rolex watches today don't wear the smaller size Rolex pictured in the ad. Also, it is interesting to note that in the bottom right hand of the ad, it says (Founder: H. Wilsdorf), which is probably the latest Rolex ad I recall seeing that mentions him, despite the fact he had passed away six years prior to this ad being published.
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Posted in 1966, Beautiful Woman, Rolex Advertising | No comments

Tuesday, 30 July 2013

4 Years Buried Rolex Ad

Posted on 01:10 by Unknown

4 Years Buried Rolex Ad

Eduardo Raffaelli from Buenos Aires, Argentina sent in this great Rolex ad which I believe is from the early 1950s. Definitely read the great story. Thanks Eduardo!!!

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Posted in Rolex Advertising | No comments

Tuesday, 16 July 2013

1956 Rolex Oyster Ad

Posted on 00:26 by Unknown

1956 Rolex Oyster Ad
30th Anniversary Of the Waterproof Watch

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Posted in 1956, Concannon Collection, Mercedes Gleitze, Rolex Advertising, Rolex Founder Hans Wilsdorf | No comments

Monday, 8 July 2013

The Ever Elusive Charlton Heston Rolex Advertisement...

Posted on 15:30 by Unknown

...Rolex Coolness...

Charlton Heston
Academy Award Winner For Best Actory

There is a really fascinating story behind this Charlton Heston Rolex ad. I originally learned about this Charlton Heston Rolex advertisement from T. Walker Lloyd who was a world renowned DEEP-SEA diver that ended up becoming a Rolex executive for 25 years.

In one of my podcast interviews with T. Walker, he told the story behind this Rolex ad, and I was surprised that I was not familiar with it and had never come across it. You can learn more about T. Walker Lloyd and check out the podcasts by clicking here.

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Posted in Academy Award Winner Performance Wearing A Rolex, Actor Wearing Rolex, Charlton Heston, Rolex Advertising, Rolex Day-Date Ad, T. Walker Lloyd | No comments

Monday, 1 July 2013

1970 Rolex Lady-Datejust Ad

Posted on 00:09 by Unknown

Vintage Rolex Hotness Ad from 1970
Rolex Lady-Datejust

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Posted in Beautiful Woman, Rolex Advertising | No comments

Wednesday, 26 June 2013

Joe Weatherly 1962 and 1963 NASCAR Champion Rolex Datejust

Posted on 02:30 by Unknown

...Rolex NASCAR Racing History...

Joe Weatherly
1962 and 1963 NASCAR Champion
Rolex Datejust

2013 represents the 50th anniversary of the Rolex making the Rolex Daytona, but there are still many unanswered questions about the origins of the Rolex "Daytona" dial designation. This 1962 Rolex advertisement appeared in Car & Driver Magazine, and it offers clues. It is peculiar, since Rolex is showcasing the Datejust as the choice of a NASCAR champion, and not the Daytona!?!

Also, notice the ad states "Official Timepiece, Daytona International Speedway." Later in the year, I will shed more light on the significance of this. Joe Weatherly went on to win to also win the 1963 NASCAR Championship. Unfortunately "Little" Joe Weatherly was killed during in a racing accident during the 1964 Motor Trend 400 at Riverside Raceway. 





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Posted in Concannon Collection, Joe Weatherly, NASCAR, NASCAR Champion, Race Car Driver, Rolex Advertising, Rolex Daytona History... | No comments

Tuesday, 18 June 2013

1939 French Rolex Prince Magazine Ad

Posted on 05:51 by Unknown

1939 French Rolex Prince Magazine Ad

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Posted in Rolex Advertising, Rolex Prince | No comments

Friday, 7 June 2013

Rolex Coolness: Mundy Peale 1953 U.S. Air Force Thunderj

Posted on 14:55 by Unknown

Rolex Coolness: Mundy Peale
1953 U.S. Air Force Thunderjets

This ad for Republic Aviation is fascinating in that is discusses how Republic provided the U.S. Air Force with 4500 Thunderjets

Note: In 1953, when this Rolex Ad came out, President Eisenhower had just started his first of two terms as the President of the United States, and he was wearing the exact Rolex Datejust featured in this ad.

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Posted in Republic Aviation, Rolex Advertising, U.S. Air Force, US Air Force Thunderbird | No comments

Wednesday, 5 June 2013

Vintage Rolex Ad: Summer of Love Olympics

Posted on 03:34 by Unknown

Summer Of Love Submariner
1968 Acapulco Summer Olympic Games
[Reference 5513]

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Posted in Reference 5513, Rolex Advertising, Rolex Sailing Ad, Sailing, Stainless Submariner | No comments

Tuesday, 28 May 2013

Vintage Rolex Ad: Pianist Sophie Mautner...

Posted on 14:38 by Unknown

Rolex Hotness: Sophie Mautner
Award Winning Pianist

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Posted in Beautiful Woman, Musician Wearing Rolex, Pianist, Rolex Advertising, Rolex Fashion Ad, Sophie Mautner | No comments

Saturday, 18 May 2013

Rolex Luminaries, Visionaries, Champions New Yorker Magazine

Posted on 02:52 by Unknown


ROLEX 
Luminaries. Visionaries. Champions.

New Yorker Magazine
May 20, 2013 Issue

Wow!!! I can't believe my eyes!!! This is a seminal moment in Rolex advertising history!!! I recently wrote an article about how Rolex recently immersed themselves into their amazing history, with the recent complete overhaul of Rolex.com, and in particular, with adding a whole new Rolex history section.

For years, I have been arguing Rolex should use images of Dr. Martin Luther King in modern Rolex ads, because I argue he is the greatest hero in Rolex history, so to finally see Dr. King in a Rolex ad brings tears to my eyes. All I can say is Bravo Rolex!!! Bravo!!!

Pictured below from upper left to bottom right we see Tiger Woods, Elvis Presley, Pablo Picasso, Robert De Niro, U.S. President Dwight Eisenhower, Dr. Martin Luther King, Marlon Brando, Sir. Jackie Stewart, Sophia Loren, and Roger Federer.



I love the copy in this all-new Rolex History ad. It is superbly written and precisely articulate. Especially the line that reads "IT'S DARED MEN FASTER. FURTHER." This is true, and it goes all the way back to Sir. Malcolm Campbell in the 1930s breaking one land-speed record after another, and continues up to Chuck Yeager breaking the speed of sound barrier in 1947. 

It continues with Sir Edmund Hillary, and Tenzing Norgay conquering Mount Everest in 1953, and Captain Don Walsh and Jacques Piccard setting the deepest dive history in 1960, up to the U.S. Astronaut and Air Force Pilot William "Pete" Knight setting the all-time speed record for level flight in 1967 in his venerable X15.

This daring continued with the NASA Apollo Astronauts who went and walked on the moon with their Pepsi Rolex GMT-Master watches, and continues all the way up to last year when James Cameron returned to the Challenger Deep with Captain Don Walsh by his side. 

People can say whatever they want about Rolex, but one thing is for certain, Rolex history is unparalleled. Many, many men have pushed the envelope of what is possible, inspired by a Rolex on their wrist. This amazing Spirit Of Inquiry is what has made Rolex the International Mark Of Success and Achievement.

So the obvious question, is have we discovered all the incredible Rolex history, or is there more? Yes. There is more. Much, much more unexplored and undocumented Rolex history, and I sincerely hope Rolex continues to delve into it...


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Posted in New Yorker Magazine, Rolex Advertising | No comments

Tuesday, 16 April 2013

Caroline Wozniacki Ladies 36MM Rolex Datejust

Posted on 15:58 by Unknown

...Rolex Hotness...

Caroline Wozniacki
Ladies 36MM Rolex Datejust

I must admit I love the "ROLEX. LIVE FOR GREATNESS" slogan as seen in this 2011 Rolex magazine ad...


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Posted in Beautiful Woman, Caroline Woziacki, Live For Greatness Ad, Rolex Advertising, Rolex Tennis | No comments

Sunday, 14 April 2013

1970 Hong Kong Rolex President Ad In Chinese...

Posted on 17:14 by Unknown

1970 Hong Kong Rolex President Ad In Chinese

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Posted in Day-Date, Rolex Advertising, Rolex Day-Date Ad | No comments

Wednesday, 10 April 2013

1957 Rolex Submariner Ad Proof...

Posted on 01:35 by Unknown

The Evolution Of The Revolution
1957 Rolex Submariner Ad Proof

This 1957 Rolex advertisement proof from Asia is very similar to a 1955 version which you can see by clicking here. If you click on the link and see the original version of this ad you see the first known Rolex advertisement I know of for the Rolex Submariner. Click on the image below to be able to read it more clearly.

If you read this ad and then think about the historical significance of a watch we take for granted today, it is really profound. It is also profoundly interesting to understand that at the time of this advertisement, which has Hans Wilsdorf's name on it, that Hans Wilsdorf (The Founder of Rolex) had started Rolex 51 years earlier and was three years away from his death. Hans Wilsdorf must have been one proud man and his achievements to this day are astounding!!!

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Posted in Rolex Advertising, Stainless Submariner, Submariner | No comments

Thursday, 4 April 2013

Rolex Foundry Ad: A Commitment To Excellence...

Posted on 14:17 by Unknown

Rolex Foundry Ad
A Commitment To Excellence

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Posted in Rolex Advertising, Rolex Foundry | No comments

Thursday, 28 March 2013

1966 Chrysler Imperial Brochure

Posted on 15:08 by Unknown

1966 Chrysler Imperial Brochure
Featuring A Yellow Gold Rolex Day-Date

You don't often see Rolex watches used in other brands advertising, but in this 1966 Chrysler Imperial brochure we see a yellow gold Rolex Day-Date featured. Paul, who is a reader of Jake's Rolex World found this image and sent it in. Paul is a fan of vintage Chrysler automobiles and he found this image in this cool 1966 Imperial Brochure.

It is fascinating to see how in 1966, the Rolex "President" (Yellow Gold Day-Date) was positioned as The International Mark Of Success.


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Posted in 1966 Chrysler Imperial Brochure, Rolex Advertising | No comments

Thursday, 21 March 2013

Rolex Sailing Ad

Posted on 14:42 by Unknown

Rolex Sailing Ad

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Posted in Rolex Advertising, Rolex Sailing Ad, Sailing | No comments

Friday, 15 March 2013

1964 Magazine Ad Men who guide the destines of the world wear Rolex watches

Posted on 05:16 by Unknown

1964 Magazine Ad

Men who guide the destines
of the world wear Rolex watches

This 1964 Rolex magazine ad really demonstrates that Rolex was really excited and proud to share with the world that many of the top leaders wore Rolex. The most interesting detail is that U.S. President Lyndon Johnson had recently begun wearing what became his trademark yellow-gold Rolex Day-Date in 1964, and it appears Rolex could not wait to indirectly let everybody know. You can always learn much more this subject by checking out my 11 part series on The Complete History Of The Rolex President.

I believe the hats on the table are symbolic of the actual men who wore them, so the obvious question, is who wore those hats? My best guess for who the hats belong to or symbolize would be U.S. General Eisenhower, French General de Gaulle, Swiss General Henri Guisan, U.K. Prime Minister Winston Churchill, Lord Mountbatten of the U.K. and U.S. President, Lyndon Johnson. I am a little confused by the unusual hat located closest to the front of the table? Does anybody know what kind of hat that is?

Update: A bunch of people wrote in to answer the question. It turns out it is a Russian Cossacks lambswool hat, which makes you wonder who the ad is referring to? It must be Nikita Khrushchev? I know Nikita's son, Sergei Khruschev wears a yellow gold Rolex. Hmmm!?!? 



Update 2: I am really embarrassed to admit this, but Jake's Rolex World reader, Karl wrote in from Austria and said:

"Have a look at Russian/Soviet Leaders and at Russian/Soviet Hats and your Blog Archive and you will see for what and whom this picture hat stands."

The hat was symbolic of Leonid Brezhnev, who became the General Secretary of the Communist Party in October of 1964. Leonid Brezhnev is pictured below with U.S. President Gerald Ford, and Ford is wearing a Soviet mink hat, which I tried on one, and was stunned with how luxurious, soft and warm it was.

Now that I think about it, that is a trip that in 1964-1968, then U.S. President Lyndon Johnson and U.S.S.R. leader, Leonid Brezhnev were both wearing yellow gold Rolex watches.



I thought I would share this next photo of me back in 1973 when I was 7 years old, and I am wearing a similar U.S. Presidential seal necktie as President Gerald Ford in the photo above...just saying...

Did I make you laugh, or at least smile?



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Posted in 1964, Lyndon Johnson, Men Who Guide The Destinies Of The World Wear Rolex Watches, Rolex Advertising, Update | No comments

Saturday, 2 March 2013

Sir Wally Herbert: The Greatest Polar Explorer In History

Posted on 01:41 by Unknown

...Rolex Coolness...

Sir Wally Herbert
1934-2007

The Greatest Polar Explorer In History

Wally Herbert was an British explorer, artist, and writer. In 1969 he became the first human to walk to the North Pole without dispute. This 1970 Rolex ad features Wally Herbert and some of his accomplishments.



In 2008, Antiquorum Auction House successfully auctioned Sir Walter Herbert's Rolex Oysterquartz that he wore during his 1971 arctic expedition to Greenland. He also wore it in 1979 when he circumvented Greenland, and here is a photo of his Reference 17000 Rolex Datejust Oysterquartz.

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Posted in Explorer Wearing Rolex, Rolex Advertising, Rolex Oyster Quartz, Sir Wally Herbert | No comments

Wednesday, 20 February 2013

Rolex Hotness: 1966 Ladies Ad ...

Posted on 20:05 by Unknown

Rolex Hotness: 1966 Ladies Ad

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Posted in Beautiful Woman, Rolex Advertising, Rolex Fashion Ad | No comments
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