Rolex The Swiss Inquisition

Rolex

The Swiss Inquisition

For some reason, I really like this ad from the which is from the mid to late 1960s. It has this early LeRoy Neiman, slash–The Odd Couple was originally airing on TV, kind-of-vibe. 

It is also funny to note what a strong sense of humor Rolex had. This is night and day different compared with the Rolex ads of today. I enjoy vintage Rolex ads every bit as much as I enjoy the beauty of vintage Rolex Watches. BTW., don't ever forget, the secret of life is enjoying the passage of time ;-)

You have go to love the end of this ad where Rolex says:

"So now you may begin to understand just how much trouble we go to in making each Rolex. Which is probably why a man like Red Adair fights oil fires while wearing his Rolex Day-Date. And why portraits of most most of the worlds leading heads of state line a corridor in our Geneva headquarters, each one testifying that he wears a Rolex watch, too."

When Rolex mentioned "And why portraits of most most of the worlds leading heads of state line a corridor in our Geneva headquarters, each one testifying that he wears a Rolex watch, too." Rolex is specifically referring to the Rolex hallway photos from the ad and photo in this story.

Obviously Rolex is referring to the President Of The United States, Lyndon Johnson, who wore a Rolex Day-Date while serving as President Of The United States. Actually, Johnson was appointed President in 1963, after JFK was assassinated, and he started wearing his yellow gold Day-Date in 1964, and wore it through the rest of his entire presidency, and continued to wear it proudly until he passed away.