...Rolex Macro Shot Of The Day...
Ryan's Double Red SEA-DWELLER
Submariner 2000: Reference 1665 Mark II
Wednesday, 12 December 2012
Tuesday, 11 December 2012
In the photo below we see Dean Martin's family with Frank Sinatra's family on the set of a Christmas special from 1967.
Friday, 7 December 2012
...Rolex X-Files...
The Original Rolex Sky-Dweller
The Rolex GMT Master Concorde Ads
The Rolex GMT Master Concorde Ads
Let me take you on a trip around the world and back
You won't have to move, you just sit still
Let me show you the world in my eyes
-Depeche Mode
If you are a fan of Jake's Rolex World, you know I have covered a great deal of Rolex Aviation history beginning with Chuck Yeager who was the first to break the speed of sound barrier in 1947 while wearing his Rolex Oyster Perpetual.
I also wrote the amazing story of U.S. Air Force Test Pilot & NASA Astronaut, William "Pete" J. Knight, who set the all-time highest speed record for level flight in 1967, while wearing his trusted Pepsi Rolex GMT Master.
I also wrote the amazing story of U.S. Air Force Test Pilot & NASA Astronaut, William "Pete" J. Knight, who set the all-time highest speed record for level flight in 1967, while wearing his trusted Pepsi Rolex GMT Master.
I even covered the Rolex Moon watches I discovered and first documented from the NASA archives, which told the story of many NASA Apollo Astronauts wearing their Pepsi Rolex GMT Master watches to the Moon.
These are all stories about men wearing their GMT Master watches as real tool watches, pushing the absolute envelope of the unknown, and you won't find this history on Rolex.com or in any Rolex magazine ads–at least not yet ;-) This story is right out of the Rolex X-Files, and there is even more undocumented Rolex Aviation history coming up in the future on Jake's Rolex World...
Today, I thought I would share some fascinating images in this post with you that cover the Rolex GMT Master Concorde ads...So fasten your seat-belt and put your tray-tables in the upright position...
1969 Rolex Flying The Concorde Tomorrow
Rolex Of Canada Ad
All Six Supersonic Big Birds
Parked At London's Heathrow Airport
This has got to be one of the coolest vintage Rolex Ads I have ever seen. I remember when I was a kid, flying on the Concorde was a really, really big deal. Jetset Cool!!!!
The Concorde was a Supersonic airplane that could cruise at Mach 2 which is faster than a speeding bullet. When British Airways started using Concorde's their slogan was "Arrive before you leave."
The Rolex GMT ad pictured above is unusual in the sense the GMT Master has stick hands, instead of the classic GMT Master hands with the Mercedes/Peace Sign on the Hour hand.
...The Truth Is Out There...
Thursday, 6 December 2012
...Introducing...
The BulletTrain SAFE Wallet
for iPhone 5 and iPhone 4/4s
If you are a daily reader of Jake's Rolex World, you know I am a designer, and I also own a company named BulletTrain, which is headquartered in San Francisco, California. BulletTrain makes super-innovative accessories for Apple products.
I am really excited because we just launched an amazing new product I have been working on designing for a few years, and it is named The BulletTrain SAFE Wallet for iPhone. The BulletTrain SAFE Wallet is pictured below, and it is a complete wallet replacement that offers amazing space savings while allowing you to finally get rid of your old-fashioned wallet.
As you can see in the photo below, the SAFE Wallet allows you to carry everything you need, in a beautifully streamlined, trim wallet that is really easy to use. In the photo below you see the contents of my SAFE Wallet which include house keys, a credit card, drivers license, VISA debit card, and a hundred dollar bill. This allows me to leave my home everyday, without having to carry a separate wallet, iPhone and keys.
In the next photo (below) you can see the SAFE Wallet for iPhone 5 next to a classic leather wallet with an iPhone 5 and house keys. The Ruby Red SAFE Wallet is carrying everything pictured next to it, in a space which is smaller than the leather wallet, when it is empty!!!
I believe the BulletTrain SAFE Wallet really reinvents the wallet for the 21st century. In the next photo below, we see the SAFE Wallet in BulletTrain Blue, and it is holding two credit cards, a drivers license, a hundred dollar bill and 6 business cards!!! That's a total of 10 cards, which all fit comfortably in the SAFE Wallet case!
The SAFE Wallet also has a built-in MagicStand™ which allows you to instantly place the SAFE Wallet in portrait or landscape on any flat surface, as you can see in the photo below.
As the designer of the BulletTrain SAFE Wallet, I have been testing prototypes for the last 6 months and I can't believe how useful and powerful the BulletTrain SAFE Wallet is!!!
We just launched the BulletTrain SAFE Wallet for iPhone 5, and iPhone 4/4s on Kickstarer. You can watch our Kickstarter video below to learn much more about this incredibly innovative new product, and if you are interested in Pre-Ordering a BulletTrain SAFE Wallet or learning more, you can do so on the BulletTrain SAFE Wallet Kickstarter page:
Wednesday, 5 December 2012
Rolex Signs Global Partnership with Formula 1
Rolex just announced today, in Geneva, Switzerland, their global partnership with Formula 1 racing, which will make Rolex a major long-term partner of Formula from 2013 as the Official Timekeeper and Official Timepiece. Rolex said:
"Rolex sponsorship of Formula 1 racing reinforces Rolex’s commitment to motor racing and its support of global sport at the very highest level."
In the photo above, we see racing legend, and Rolex ambassador, Sir Jackie Steward, Rolex CEO, Gian Riccardo Marini, Bernie Ecclestone, the CEO of The Formula One Group, and Olympic Skiing legend, and Rolex Board Of Directors member, Jean-Claude Killy.
In this next photo we see Rolex CEO, Gian Riccardo Marini with Formula 1 CEO, Bernie Ecclestone. Bernie Ecclestone said:
“Without question Rolex is the partner of choice for a world class sporting series like Formula One. The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and longstanding commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be.”
Rolex CEO, Gian Riccardo Marini said:
“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation. In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations.”
“Our selfwinding mechanical watches – like the dedicated drivers’ chronograph, the Oyster Perpetual Cosmograph Daytona – are packed with technological innovation and human knowhow, all thanks to our engineers’ and watchmakers’ passion for detail.”
“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into worldleading aspirational brands and there will be many fantastic opportunities that we can enjoy together.”
In the image below, we see Rolex CEO, Gian Riccardo Marini sporting a white gold Rolex Submariner, and Formula 1 CEO, Bernie Ecclestone is wearing a White Gold Rolex Daytona.
The Rolex Press Release shares this detail:
In its capacity as Formula 1 Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each grand Prix. The Rolex logo will also be positioned around the circuit and at several corners during Formula 1 races. Rolex’s presence in Formula 1 is due to develop over the coming seasons.
Time-Honoured Passion For Motor Sports
For Rolex, the partnership with Formula 1 is part of a long history of close ties with motor racing and speed. The brand has been associated since the 1930s with a number of major personalities in the field, including sir Malcolm Campbell, who broke the 300 mile per hour (483 km/h) barrier in 1935 at the wheel of his World land speed Record car BlueBird. Sir Malcolm was wearing a Rolex Oyster.
In the late 1950s, the swiss watchmaker became a partner of the Daytona International speedway in Florida. In 1963, the circuit gave its name to the legendary chronograph Rolex created for racing drivers, the Cosmograph Daytona.
Since the late 1960s, Rolex has counted motor racing legend Sir Jackie stewart, one of the most celebrated Formula 1 drivers of the last 40 years, among its family of prominent Testimonees. sir Jackie won three Formula One World Championships (1969, 1971 and 1973) and 27 grand Prix races. He is also widely recognized for his commitment to F1 driver safety during the 1970s.
Unerring Commitment To Performance
“I am delighted that Rolex, a very unique brand that chooses its relationships very care fully, and Formula One have entered into a partnership,” said Sir Jackie Stewart. “The Rolex Daytona timepiece and its constant technological development over 50 years are fine indicators of Rolex’s unerring commitment to performance and the brand’s timeless values. Having worked with Rolex for more than 40 years and given my ongoing involvement in Formula One, I think this is a superb partnership and one that will be hugely successful,” added sir Jackie.
Partnerships With Strong Symbolic Value
Mr Marini said: “In some respects, through its strong symbolic value and its global reach, our partnership with Formula One mirrors our recent support for initiatives such as James Cameron’s Deepsea Challenge expedition to the deepest reaches of the ocean in March 2012. A feat that is both human and technological, and has worldwide resonance”.
In keeping with this spirit of pushing the boundary of technological endeavour, Rolex joined the bloodhound SSC World land speed Record project in 2011 as the Official Timing Partner. The bloodhound team is aiming to set a new record of 1,000 miles per hour (1,600 km/h) with a cuttingedge supersonic jet and rocketpowered car, inspiring the next generation of scientists and engineers.
In the same vein, Rolex announced in spring 2012 its support for Neuropolis, a world class neuroscience hub based in Switzerland which aims to improve understanding of the human brain using computational biology. This innovative approach, on the frontier of scientific research, builds on the power of supercomputers to simulate biological processes.
Rolex is a major partner of many of the most prestigious and iconic events, organizations and personalities in selected sports, especially golf (e.g. The Open Championship), tennis (e.g. Wimbledon) and yachting (e.g. Rolex sydney hobart).
about Rolex leading brand of the swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivaled reputation for quality and expertise the world over.
Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor selfwinding mechanism introduced in 1931.
Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces in-house, all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, science, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programs.
About Formula 1
Formula 1, which began in 1950, is the world’s most prestigious motor racing com petition and the world’s most popular annual sporting series. In 2012 the FIa Formula One World Championship was watched by over half a billion unique television viewers in 187 territories, and ran from March to November spanning 20 races in 19 countries across five continents. Formula One World Championship limited is part of the Formula One group, founded by CEO Bernie Ecclestone and holds the exclusive commercial rights to the FIA Formula One World Championship™.
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