1956 Italian Rolex Brochure Cover
Thursday, 12 July 2012
Tuesday, 10 July 2012
...Rolex Super Coolness...
Whose Cooler Than You?
Paul Newman & Jackie Stewart
Riverside International Raceway, California
Paul Newman and Sir Jackie Stewart are two of the high priests of Rolex Coolness, and what is cooler on a hot summer day than Paul Newman and Jackie Stewart chillin' at Riverside Raceway? Not much. Riverside Raceway is where Paul Newman Filmed Winning in 1969. In 1988 Riverside International Raceway was converted to Riverside Mall.
Monday, 9 July 2012
1980 Rolex GMT Master Brochure
Pan American International Airways
Rolex originally developed the Rolex GMT Master in 1955 for Pan American International Airways, and from that point forward, they developed a strong strategic partnership, where Rolex prominently and proudly used Pan Am in their marketing collateral material.
Today, Pan Am and Carlyle's Jewelers in Salinas, California have gone the way of the Dodo bird, but Rolex and the GMT Master are still running strong...
Sunday, 8 July 2012
...Rolex Super Coolness...
The Greatest Tennis Player In History
Roger Federer
Wins Wimbledon 2012 Championship
Wimbledon is considered to be the greatest tennis tournament in the world. Today, the greatest tennis player in history, Roger Federer, continued his rendezvous with history as he won the Wimbledon 2012 Championship for the 7th time in his career, thus tying Pete Sampras as the only other person to win 7 Wimbledon Championships.
Rolex sponsored and was the official timekeeper for Wimbledon 2012, and of course Roger Federer is a Rolex ambassador, so we see him below with his Wimbledon Championship trophy, which matches his Rolex Day-Date II.
Roger's 41 mm Rolex Day-Date II looks like it is Rose Gold, or as Rolex calls it "Everose Gold." Upon close inspection, Roger's Rolex Day-Date appears to have baguette diamond and ruby indices on the black dial.
Roger's 41 mm Rolex Day-Date II looks like it is Rose Gold, or as Rolex calls it "Everose Gold." Upon close inspection, Roger's Rolex Day-Date appears to have baguette diamond and ruby indices on the black dial.
...Academy Award for Best Actor Winner...
Rolex Super Coolness
Earnest Borgnine
1917-2012
1917-2012
Earnest Borgnine passed away today at age 95!!! He is one of the most beloved actors in history, and he is pictured below in 1981 with his wife, he is still married to, and he notice he is sporting his Rolex Submariner.
Earnest Borgnine is perhaps best known for his role in McHale's Navy (1962-1966), and before that, in 1955 he won an Academy Award for Best Actor in his leading role in the movie, Marty. Borgnine also starred in Airwolf in the 1980s. Most recently, Earnest Borgnine experienced critical acclaim for his role as Mermaid Man in the cartoon series named SpongeBob SquarePants.
In the photo below we see a cast publicity shot from McHale's Navy, which has a major deja vu effect on me ;-)
Earnest Borgnine is pictured below in 2010 at the age of 93.
Earnest Borgnine is featured below in a recent interview
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