Late 1950's Rolex Advertising & Sales Promotion Guide

1950's Rolex Advertising & Sales Promotion Guide

This 1950s Rolex Advertising and Sales Promotion guide cover is fascinating. The juxtaposition between the sturdy Rolex Submariner (No Crown Guard) diving watch and the beautiful woman is fascinating to me for some reason.

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Cheetahs On The Edge

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The Ultimate Rolex Daytona The Ultimate Connoisseur's Book by Pucci Papaleo Editore

The Complete History Of

The Rolex Daytona Cosmograph

Part 2: Daytona Models Through Time

Part 1 of the Complete History of the Rolex Daytona covers Rolex's history and evolution of the watch. Part 2 covers the watches in chronological order, with special thanks to Pucci  Papaleo Editore.

...Rolex Super Coolness...

The Ultimate Rolex Daytona

The Ultimate Connoisseur's Book

by Pucci Papaleo Editore

I am so excited to finally be able to share this review of the all-new Ultimate Rolex Daytona Book by Pucci Papeleo Editore!!! Why and I so excited!?! Pucci's Ultimate Rolex Daytona is like no book I have ever seen in my life!!!

The book is a highly limited edition of only 599 copies and retails for around $5000 U.S., which puts it in a class all by itself. When I first heard that it was $5000 I remember thinking to myself that was crazy!?!? No book could be worth that much money...That was until I saw a copy in person. Basically the book completely blew my mind!!!!

If you are thinking about purchasing a copy, the first 399 units which are referred to as a SPECIAL PRICE EDITION are €4,000 (just over $5,000 U.S.), and numbers 400 through 599, referred to as the CLASSIC EDITION will be €6,000 Euros (just over $7,800 U.S.), and they are already more than halfway sold through the first 399 units, having sold 204. Each book has a serial number and is signed by the author.

Pucci decided to create the ultimate Rolex Daytona Book by sourcing the rarest and most beautiful Rolex Daytona models in the word. Many of which have never been seen by the public. This absolute masterpiece is over 600 pages long, and it is printed on a special 10 color Heidelberg press that has the craziest high-defention printing I have ever seen in my life! 

The book comes with its own protective wood showcase box that has a built-in book stand, which is pictured below. The case also has a transparent plexiglass window, so you can see the cover of the book.

The coolest feature, is the protective wooden showcase box has hidden locks on it, so nobody can open it unless they know how to. This ensures that a child won't get to it with crayons, and also protects your investment from being seen by anybody without you to make certain they handle the book properly.

The image below shows the Ultimate Rolex Daytona book with the custom wood showcase box opened. The book is larger than it likely appears in the photos. The front and rear book hard-covers are made from 8mm thick crushproof wood, which give the book an amazing industrial-strenght heft. The book has been entirely handcrafted using 100 years old gluing and spine reinforcement techniques. The spine of the book is made from high-quality leather, which means it is built to last forever. 

The book also come with a Mini-Me version which is pictured above and it is identical, just scaled down to 36%. The small version 6.5 inches (16.3cm) wide by x 5 inches (12.6cm) tall x 2.25 inches (6cm) thick without the protective case.  The idea is the smaller version can be used for quick reference without having to access the main book. Pucci Papaleo Editore offers the miniature version or the book which can be purchased separately for 380 Euros which is around $500 U.S.

If you are a daily reader of Jake's Rolex World, you have likely heard me talk a lot about design. This makes sense, since I am a designer, and nothing turns me on more than great design. I have also pointed out that there is nothing on earth like super-high-end Italian design, and this book is one of the best examples I can think of. Pucci Papaleo Editore are basically Rolex Daytona fanatics of the highest order, and they pushed the envelope and went to a bizarre extreme to create this absolute masterpiece!!!

You can purchase the Ultimate Rolex Daytona book and learn much more about this book by visiting the Pucci Papaleo website.

Making The Masterpiece

The photo below shows some of the team members who worked on  creating The Ultimate Rolex Daytona book. Pucci Papaleo is pictured on the right side sitting down, and he is wearing a brown sweater.

The photo below shows the a Sinar P2 optical hence, with Rodenstock objectives. A different set was customized for each watch that was photographed. All photos were shot using constant tungsten light. Each watch required 2 days os shooting to get the photography just perfect, which is one of the reasons it took 4 years to shoot the book.

The photo above and below show the photography setup for shooting the Rolex Daytona models. This next photo shows Pucci Papaleo in the shooting studio set, and he is approving digital versions to make all details are correct.

The next photo shows photo proofs laying on a studio table so they could approve the sort order and quality of images before the first prototype of the book was printed.

The quality of photograph and models include in the Ultimate Rolex Daytona Book are breathtaking!!!

Inside The Ultimate Rolex Daytona Book

The Ultimate Rolex Daytona Book begins with an introduction from Piero Ferrari. The meticulously researched book offers a completely detailed history of the Rolex Daytona watch, and most importantly, offers a comprehensive history of automobile racing on Daytona Beach, in Florida. The Ultimate Rolex Daytona is, by far and away, the most definitive book written on the subject, and it is doubtful anybody will ever surpass it in the future.

Sir Malcolm Campbell is pictured below posing in front of his legendary Blue Bird. Sir Malcolm Campbell was the first Speed Demon to set one world speed record after another on Daytona beach, and of course he did it wearing a Rolex.

Daytona Beach is pictured below in the 1950s. Notice that back then people used to park their cars on the beach. Car racing and speed testing began with cars actually racing down Daytona Beach, as pictured below. 

The photo below shows the old Daytona Beach race track. Yes, they used to actually race cars on the sandy beach!?!

This next photo (below) shows construction taking place for the Daytona race track which replaced the sandy beach course pictured above.

This next photo shows the Daytona track in the late 1960s.

This next photo below, shows the Daytona race track in the 1980s

The most famous person to ever wear a Rolex Daytona was acting legend and race card driver, Paul Newman. Paul Newman wore multiple Rolex Daytona models.

The Ultimate Rolex Daytona book by Pucci Papaleo begins by covering a great deal of Daytona racing history, which covers the entire history of Daytona Beach.

After covering the history of Daytona racing, Pucci Papaleo showcases many, many beautiful Rolex Daytona watches. Pucci allowed me to share some images with you as seen below. The quality of the photos in the book are stunning. It took Pucci 4 years just to photograph all the watches contained in his book.

The level of detail in the photos are staggering. You can see details much better in the huge photos, than by viewing a watch in your hand.

Ultra-Rare Albino Daytona

[Rolex Daytona Reference 6239]

Page 200

This is an ultra-rare Rolex Daytona referred to by collectors as the Albino Daytona. It is believed to be one of a kind, and it was once owned by Eric Clapton.

Customized Red Hand

[Rolex Daytona Reference 6241]

Page 224

This Rolex Daytona bears the serial number of 1.7 Million and it has an oversized DAYTONA designation. Apparently, the large second hand was customized.

Paul Newman Exotic Dial

[Rolex Daytona Reference 6241]

Page 233

Ultra-Rare Hermes Model

Paul Neman Exotic Dial

Yellow Gold Rolex Daytona

[Rolex Daytona Reference 6241]

Page 236

This is an ultra-rare yellow gold Paul Newman exotic dial Rolex Daytona that was made for and retailed by Hermes. I am in complete awe of this watch!!! or should I say, I am feeling verklempt ;-) This watch is just over-the-top-crazy-cool!!!!

Paul Newman Exotic Dial

[Rolex Daytona Reference 6262]

Page 281

Yellow Gold Daytona

Cherry Red Daytona Designation

[Rolex Daytona Reference 6262]

Page 285

Nero Dial Yellow Gold Daytona

[Rolex Daytona Reference 6264]

Page 301

Paul Newman Exotic Dial

[Rolex Daytona Reference 6264]

Page 313

Ultra-Rare

Black & White Daytona

[Rolex Daytona Reference 6240]

Page 341

New Old Stock

Black Dial with Cherry Logo

[Rolex Daytona Reference 6263]

Page 341

Paul Newman Exotic Dial Oyter

[Rolex Daytona Reference 6263]

Page 345

If you compare this watch with the Stainless Steel Paul Newman Exotic dial Reference 6241 on page 233, it looks remarkably similar in its design language until you really start looking at details. This one ads waterproof Oyster case, which offers screw-dwon pushers locks, and it has a folded link Oyster bracelet v. a riveted link Oyster bracelet. This really illustrates the beauty of Rolex watches–how well & how much they evolve.

Yellow Gold Cosmograph

[Rolex Daytona Reference 6263]

Page 357

UAE Desert Eagle Daytona

[Rolex Daytona Reference 6263]

Page 400

Omani Exotic Dial

[Rolex Daytona Reference 6265]

Page 496-497

UAE Desert Eagle Exotic Dial

[Rolex Daytona Reference 6265]

Page 508-509

White Porcelain Dial

[Rolex Daytona Reference 16520]

Page 540

Prototype Dial Stainless Steel

[Rolex Daytona Reference 16520]

Page 561

Yellow Gold Daytona

with White Porcelain Dial 

[Rolex Daytona Reference 16520]

Page 572

Yellow Gold Daytona

with Blue Soleil Dial 

Limited Edition of 10 Examples

[Rolex Daytona Reference 16528]

Page 584

Pucci Papaleo Interview

I interviewed Pucci Papaleo for my review, and he was absolutely fascinating. I found his passion and fascination for Rolex to be incredible. The following is an interview with Pucci Papaleo where he talks about his background and inspiration to create The Ultimate Rolex Daytona Book:

Pucci Papaleo is pictured above in the photo studio shooting The Ultimate Rolex Daytona

In the mid ‘80s I was in my twenties and I opened a publishing house, nourishing a strong passion for graphic arts and printed paper.

In 1995, a friend of mine, a great Italian Patek Philippe collector, showed me his timepieces. Soon after, he invited me to go with him to important international auctions in Geneva. I accepted and I did the right thing. For the first time I entered a enchanted  world made of small stunning objects and people always on the verge of a new ‘treasure hunt’!

At that time, the market was more ‘welcoming’ than it is today. Firstly, the value given to the watches was a bit more held down and secondly  internet was definitely not such a popular way of communication for both buyers and sellers.

Anyway, once ‘entered’ in the fascinating world  of vintage watches I had the chance to admire a lot of extraordinary pieces.

The following  step was to crisscross the fervor for watches with the passion for my work. On May 1997, finally after one embryonic  year  the first number of the monthly magazine Orlogi&Market was released and available in the Italian news-stands. A magazine dedicated to watch collection and vintage market. It was an immediate success, being the first meeting point for both watch collectors and watch dealers.

In the meantime, my initial interest for vintage Patek Philippe gradually gave way to Rolex. As my knowledge on watches increased, the more I became fascinated with the graphic details of a chronographs from the 1940s, and in particular, by the many Rolex watch models and cases before the Daytona ones.

In those years I became a true connoisseur of Rolex chronographs. Finally, this passion became a true project. In 2003, my publishing house released the first book about watches. It was named “I Cronografi Rolex – La Leggenda” (Rolex Chronograph –The Legend). Obviously, dedicated to my favourite timepieces. 

Together with my staff, it took us about one year and a half to get it into print.  The quality was quite fine, given the fact that it was a product realized by means of industrial manufacturing.

Today I must say that I seldom get satisfied when it comes to judge a vintage watch.  The only timepiece that move me are ones  in flawless, like-new condition–which rarely happens.

Even though from a quantity point of view it may not be satisfactory, my search for perfection at least is fulfilling from a quality point of view.

According to this principle, soon after the first book I had on my mind the idea to realize an ‘extreme’ editorial product. First of all, I had to spot the subject that justify such a great effort. A huge ’chain’ would have been involved, which implied also a considerable financial effort.

It didn’t take me much time to understand that the right subject was the Rolex Daytona–a real worldwide icon. The industrial icon of the Twentieth century.

The initial concept of the ‘Ultimate Rolex Daytona’ goes back to 2006.

Rolex has numbered the Rolex Cosmograph in a few references, while the dials display a lot of variants with the graphic details. Some of these are well identified by the devotees (for example, the so called ‘Paul Newman’) and others a little less, due to their rarity.

Therefore the basic idea was to tell the story of this model inspired by an exceptional photographic path, which consisted in tracking down and photographing a considerable number of ‘special’ Daytona models, including prototype models that had never been seen before by the public.

For example, the pulsometre scale dials, the famous albino, the bespoke versions signed by Qaboos, the green or red Omani swords. Up to the ‘military’ ones or the versions which featured unique patina colors which rendered the timepieces ever so interesting from a collectors’ point of view. 

At the beginning of 2007 we began to take pictures of these watches. I knew many watch collectors who shared my same passion for beautiful and particular timepieces, therefore I had the chance to take picture at a big quantity of extraordinary pieces.

As for the techniques, my priority was to obtain images that would give back the sense of matter of form to the observer. The same consistency and density of both steel and gold, the finishing details of the enamels used for dial graphics, the glass reflections, the leather used for the straps.  The observer had to forget that he was leafing through sheets of paper.

I knew the ideal interpreters for this work. Through my publishing house I had published books and magazines illustrating many of their pictures. Precious pearls portraying forms of art and architecture.

One evening I was sipping a coffee together with  Pino Abbrescia and Fabio Santinelli in their Face2Face studio. They listened to my proposal with the curiosity of those who are used to get back into the game, who are ready to discover new tracks. They asked me to leave them a couple of watches for a few weeks. Soon after they accepted. I had to wait 5 years before admiring their work, but I already knew in that moment that the book would have exhibited pictures never seen before.

As for the research and the historical and chronological recap of the Daytona production, we availed ourselves  -  besides my own personal knowledge - of the precious expertise of international watch collection world ‘insiders’. 

The signature of all those who cooperated to bring this book to life belong to people who represent in their field the best I could have ever found. 

My personal goal with creating The Ultimate Rolex Daytona book was to once and for all, create an ultimate showcase that not only showed the most beautiful and rare Rolex Daytona models in the most immersive way possible, but I also wanted to present them in the best and most accurate historical context. In other words, I created The Ultimate Daytona book for anybody who wanted to enjoy the entire Rolex Daytona experience from it beginning up to the present. 

By using such high quality camera and a super-high quality printing press you can see an incredible amount of detail in The Ultimate Rolex Daytona book that your eye could not see when holding a Daytona in your hand, and that is really part of the beauty of these watches–being able to see the immense amount of engineering detail that Rolex built into these watches.

If you wanted to put together a collection of watches like the ones covered in the book, you would have to spend millions of dollars and the cost to insure them annually would be much, much greater than the price of the book. In my mind, owning a copy of The Ultimate Rolex Daytona is kind of like having the ultimate Rolex Daytona collection without having to worry about taking care of them. I am certain that anybody who acquires a copy of The Ultimate Rolex Daytona Book will enjoy it for the rest of their lives.

You can purchase the Ultimate Rolex Daytona book and learn much more about this book by visiting the Pucci Papaleo website.

I hope you enjoyed reading Part 2 of The Complete History Of The Rolex Daytona Cosmograph on Jake's Rolex World. In case you missed Part 1 of The Complete History Of The Rolex Daytona Cosmograph on Jake's Rolex World, I highly recommend you check it out.

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The Complete History Of The Rolex Daytona Cosmograph

The Complete History Of

The Rolex Daytona Cosmograph

Part 1: Rolex Racing History

With many of the Rolex history stories on Jake's Rolex World, I tend to work on them over the years. It seems, as time goes by, I keep discovering new insight and tidbits, which include photos, marketing material and video.

In the future, I plan to go much more into depth on the history of Rolex's most sought after and illusive, and enigmatic watch models–The Rolex Daytona Cosmograph.

Photo Credit: Bernhard

For many years, it was impossible to purchase a new stainless Rolex Daytona from an authorized Rolex Dealer (AD). If you walked into an AD and asked if they had a stainless steel Rolex Daytona for sale, they would kind of smile at you and say "I would put you on the waiting list, but it is up to a 3 year wait so we stopped taking orders."

The supreme irony is Rolex has not published a single advertisement for the stainless steel Rolex Daytona for many, many decades. How could it be possible that a watch that is never advertised could have such a long waiting list and often sell new at a huge premium over list price?

The other supreme irony is that for the first few decades of the stainless steel Rolex Daytona models career, Rolex could not give them away!?! It was not uncommon for a stainless steel Paul Newman Exotic Dial Daytona to sit on an AD's shelf for 5 or more years!!!

Fast forward to today, and a vintage Rolex Daytona model an AD could not sell for $210 is now worth between $15,000 and $250,000!!!!!

Rolex In The Racing World

Man & His Machines

Rolex was founded in 1905 by Hans Wilsdorf. Around the same time, the German and American automobile industries were also coming to life. There are many parallels between fine automobiles and fine watches, and the relationship between Rolex and auto racing is amazing.

The Zenith between Rolex and Racing is summed up in the Rolex Daytona, and in order to best understand why, we must explore history. World fascination with the auto really began after World War I, as did mankind's fascination with the wristwatch.

The was a very famous auto racer named Sir Malcolm Campbell who really popularized auto racing. Sir Malcolm Campbell was known as The Speed King. Back in 2009, I wrote a super extensive story about Sir Malcolm Campbell which I highly recommend you read.

Sir Malcolm Campbell is picture above and below. He had an amazing career and set many, many land-speed records in his famous Blue Bird race cars. Sir Malcolm Campbell was British, but he used to come over to the United States, to Daytona Beach, Florida where he kept setting one world speed record after another. It seems a little strange today, but back then he would set these records driving on the actual beach, on the sand, as pictured below.

Rolex and Hans Wilsdorf were extremely impressed with Sir Malcolm Campbell's achievements and lifestyle, and in many ways believed he symbolized the Rolex lifestyle, so he became Rolex's first real Ambassador. It is true, Mercedes Glietze was Rolex's first brand Ambasador, but she really only represented Rolex for one event or record, whereas Sir Malcolm Campbell's Ambassadorship lasted for many years, and Rolex even came out with a Malcolm Campbell Rolex model.

Sir Malcolm Campbell continued to shatter one world speed record after another and we see the 1935 program below from Daytona Beach, Florida, with him on the cover.

William France

Founder of NASCAR

William France Sr., is a key character in the history of the Rolex Daytona and he is pictured below in the Rolex NASCAR ad from 1960. William France grew up in Maryland and when he was a kid, he did not attend school, instead he raced laps in his family Model T Ford.

William France was highly familiar with Sir Malcolm Campbell, and his career at Daytona Beach where he kept shattering land/speed records. At age 26, in 1935 William France decided to move to Daytona Beach, Florida to pursue his racing career, because Daytona was the epicenter for speed demons and car racers in the United States.

The challenges is that in 1935, Malcolm Campbell decided to leave Daytona Beach because the track was getting way to worn and developed to many holes. Malcolm Campbell decided to move to Bonneville Salt Flats in late 1935. In doing so, the city of Daytona Beach lost its major showcase opportunity. Daytona Beach city officials were flustered, but dedicated to maintaining Daytona as the winter hub or epicenter of American racing.

In early 1936, the world first Stock-Car race was held on the Daytona Beach Road Course. The race was 78 laps and 250 miles (400km) long. A Stock-Car art the time was considered to by a family sedan, and had to be sanctioned by AAA (American Automobile Association). The only Stock-Cars allowed to compete at the time were 1935 or 1936 models.

William France took over the newfangled Daytona Beach race in 1938. He not only only raced in the event but accepted the job of managing the course. From 1938 to 1941 William France continued to race and manage the Daytona race.

William France Rolex Zephyr Ad from 1960 pictured above

Junior Johnson

1963 Daytona 500 Winner

Racing legend, Junior Johnson is pictured below on February 24, 1963 an he appears to be wearing the Rolex Zephyr watch, advertised in the Rolex ad pictured above. Junior Johnson won the 1963 Daytona 500.

Rolex Chronograph: Grandfather Of The Rolex Daytona

[Reference 6234]

The Rolex Chronograph Reference 6234 was introduced in 1955–coincidentally, the same years Rolex introduced the Rolex GMT Master.

The Rolex Chronograph Reference 6234 was made from 1955 to 1961, and during those 6 years Rolex averaged approximately 500 per year. The Reference 6234 is the great grandfather of the modern stainless steel Rolex Daytona, and in many ways has the same vibe, although in many other ways, it's remarkably different. For instance, it lacks an automatic movement, so it requires manual winding.

Rolex originally registered the name "Cosmograph" in 1953, and it was first placed on a watch dial in 1956 on a complicated Moonphase. Rolex historically used the word "Chronograph" on the dial of their chronograph watches and then one day in the late 1960s they changed it from Rolex Chronograph to Rolex Cosmograph.

Rolex Chronographs with the "Cosmograph" designation appeared with and without the Daytona designation up through the early 1980s.

The two Rolex Chronographs [Reference 6263] pictured above are identical in every way except the one on the right has a Daytona Designation on the dial and the one on the left does not.

Some sources speculate that in 1962 Rolex first used the "Daytona" designation on a watch to capitalize upon the quickly increasing popularity of NASCAR racing. NASCAR racing used supped-up stock cars that were basically turned into Hot-Rods or Muscle Cars, but I have not been able to confirm this as a fact.

Rolex Pre-Daytona

1964 Le Mans Rolex Chronograph

[Naming Confusion]

This next image was published in 1964 when Rolex decided to associate its chronograph race-car watch with a world-class race. In particular, the Le Mans race in France. What!?!?!? The Rolex Daytona that everybody knows and loves was almost named The Rolex Le Mans Chronograph!?!?!?

Yes, and here is the extremely rare ad for The Rolex Le Mans Chronograph from 1964 to prove it:

1964 Rolex Le Mans Prototype Ad Courtesy of David Concannon Collection

This ad originally appeared in the Sebring Race Program from 1964 on page 56. The Sebring International Raceway, is a race track located in the U.S.A., in central Florida, about 123 miles south-west from Daytona Beach International Raceway, Florida, which today holds an endurance race that is 12 hours long, and Le Mans is the oldest endurance race, held in France, which dates back to 1923, and just like "The Rolex 24 At Daytona" today, the "24 Hours A Le Mans" is an endurance race.

1965 Rolex Daytona Chronograph

A Classic Rolex Icon Is Born

In early 1965, Rolex published the following advertisement which tied together the Rolex Chronograph with racing, but did not go so far as to use the name "Daytona."

Later in 1965. Rolex Rolex re-introduced the same Rolex Chronograph as the Rolex Daytona Chronograph!!!

1965 Rolex Daytona Chronograph Ad Courtesy of David Concannon Collection

So what was the genesis of this Rolex naming confusion with the Rolex Le Mans and why would Rolex introduce a watch model named the "Rolex Le Mans Chronograph" in 1964, and the next year, in 1965, reintroduce it as the "Rolex Daytona?" It is difficult to confirm of certain. Some people say

I don't know and the best I can do is try to take an educated guess!?! My best guess is that they planned to call it the "Le Mans Chronograph" but were not able to get the naming rights, or maybe upon reflection, they decided "Rolex Daytona" sounded better.

It also crosses my mind that perhaps with their strong affiliation with the record-breaking Speed-King, Sir Malcolm Campbell who broke so many world-speed records on Daytona Beach, that they decided to use Daytona as a tribute to his amazing legacy.

It also stand to reason that since Le Mans is the oldest and most prestigious endurance race that it was their first choice, but maybe upon reflection, Rolex realized that since the American economy was booming and the European economy was still recovering from the devastating effects of World War II, it made more sense to go with an American icon!?!

Who know, perhaps one day, we will have an exact answer to this question, but in the mean-time that is my best guess, albeit a simple one.

Whatever the reason was for sticking with the Rolex Daytona it sure was a good one, despite the fact it would take Rolex decades to make it pay-off.

This would not be the first or last time Rolex would try out a name, and then change it significantly. In 1955 they had an ad for what was and is now the Rolex "Submariner" which they briefly re-named the Rolex "Skin Diver." At one point in the mid 1950s Rolex also called the Submariner model the "Sub-Auqa."

Another irony with this 1964 Rolex ad is that it was published with the Rolex Chronograph upside down. This ad appeared at the beginning of the Andre Heiniger era of leadership at Rolex. Hans Wilsdorf passed away in 1960 leaving Rene-Paul Jeanneret as the acting director of Rolex until Andre Heiniger stepped in in 1963 to become the Director General of Rolex.

1963 was a huge year of change for Rolex where more change occurred than during any other era. For instance, crown guards were added to the sports models, depth ratings increased and dials started changing.

Paul Newman Dayotona

Paul Newman is the most famous person to wear a Rolex Daytona.

Rolex Yachtmaster Chronograph Protoype

In 1967 Rolex first toyed around with the idea of making a Rolex Yachtmaster model, but unlike the Rolex Yachtmaster we all know that came along many decades later, this prototype was a Rolex Chronograph which not only had a YACHT MASTER designation, but also had the proprietary, trademark Rolex COSMOGRAPH designation in place of the generic Chronograph designation.

Rolex has a propensity to use and re-use names until they get the balance just right, and in another twist of fate, the 6062 Rolex Moonphase was the first to sport the trademark Rolex COSMOGRAPH designation, despite the fact is was not a Chronograph!!!

1967 Rolex YACHT MASTER Prototype Photo on Fatstrap Courtesy of John Goldberger

One of the neat things that becomes apparent about Rolex design and marketing history, is Rolex experimented profusely with names and design styles. Essentially, Rolex through everything at the wall, and simply waited to see what stuck. I am looking forward to publishing this upcoming series on the Rolex Daytona which will be a lot of fun and offer much insight into what makes Rolex tick, literally and figuratively!!!!

1970 Rolex Daytona Cosmograph Brochure

Modern White Gold Rolex Daytona Ad

2005 Yellow Gold Rolex Daytona Ad

2011 Rolex Ad

Tom Kristensen

Today, Tom Kristensen is the new face of Rolex racing and we see him featured below in this 2011 Rolex Daytona magazine ad.

To View Part 2 of The Complete History Of The Rolex Daytona Cosmograph click here.

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