John Goldberger 2013 Rolex Day-Date Cover

John Goldberger

2013 Rolex Day-Date Cover

John Goldberger is a world-renowned Rolex collector and expert. Every year he creates a themed Rolex calendar which he give out to his friends as a holiday gift, and here is the cover for his 2013 calendar, which covers the Day-Date. I perceive John's calendar covers as a true litmus test for how well you know Rolex history. If you can identify everybody and ever thing on the cover you are a true Rolex History expert.

Read More

Wrist Shot Of The Week: Rolex Cookie Monster!!!

...Rolex Cuteness...


Rolex Cookie Monster!!!

Looks like Martin's adorable daughter thought his yellow gold Ceramic GMT Master II Supercase with the forest green dial was edible!!! This photo is so cute!!!!!

Read More

...Rolex Macro Shot Of The Day... Wade's Rolex Submariner Close Up

...Rolex Macro Shot Of The Day...

Wade's Rolex Submariner Close Up

Read More

Rolex Coolness: Jacques Chirac-Former French President...

...Rolex Coolness...


Jacques Chirac

Former French President

Yellow Gold Rolex Datejust

Read More

Vintage Rolex Chronograph Yellow Gold Dual Scale

Vintage Rolex Chronograph

Yellow Gold Dual Scale

[Reference 6234]

This beautiful 36mm Rolex Chronograph from Robert Maron has a standard chronograph scale and a 1 mile distance telemeter scale. This allows you to simultaneously measure speed and distance. It is also anti-magnetic

Read More

Rolex Super Coolness: Chuck Yeager An Amazing Career...

Note: I figured since we have been exploring all the NASA Moon Rolex watches, and NASA test pilot, Pete Knight, we should take a look at the man who first pushed the envelope of exploring the sky...

...2012 Story Preview...

...The Complete History Of The Rolex GMT-Master...

Rolex X-Files

...Rolex Supersonic Coolness...


General Chuck Yeager

Record Setting U.S. Air Force Test-Pilot

The Right Stuff

First Pilot To Break The Speed Of Sound

8 Decades Wearing Nothing But Rolex

The last Rolex X-Files Air Force Pilot I wrote a detailed story about was when we examined the amazing career achievements of Air Force Test Pilot and Astronaut, Pete Knight. Later this year we will be exploring the amazing career achievements of Chuck Yeager.

This all new story will feature many never before published or documented photos of Chuck Yeager that show him wearing different Rolex watches throughout his career. As a sample, I am sharing this photo with you taken in 1962 of Chuck wearing a Big Crown Rolex Submariner [Reference 6538].

Notice the number on the tail of Chuck Yeager's is 6062, which is the same Reference Number as my favorite Rolex Moonphase [Reference 6062].

The photo above is cropped from the photo below which is mind-boggling if you click on it and check out the detail. It was taken in 1947 and is a photo of Chuck Yeager haulin' in his X-1.

In October 1947, at Edwards Air Force Test Center, Captain Charles "Chuck" Yeager forever changed history, when he was the first pilot to fly faster than the Speed of Sound.

And, yes, you guessed it! Chuck Yeager was wearing his Rolex Oyster Perpetual wrist-watch, that he purchased himself. So what does this mean? What kind of man would wear a Rolex Oyster Perpetual in such an environment?

A few days prior to his record flight, Yeager was seriously injured in a horse riding accident and suffered two broken ribs. The injury would jeopardize his flight status resulting in the removal from the mission. Scared, he went to a veterinarian for treatment and only told his wife about the accident. He also told his friend and fellow project pilot, Jack Ridley about the accident.

Yeager, on the day of the record flight, had trouble manipulating the closure of the X-1's hatch, and could not seal it properly. His pal, Jack Ridley, improvised a clever leverage device made from a broom handle, to assist Yeager with sealing the hatch, thus, allowing him to break the "speed of sound" record.

Chuck Yeager was so impressed with his Rolex, he sent an autographed picture (seen below) of his record flight to Rolex in Geneva. For the record, this is the first time this signed photo, from General Chuck Yeager, to Rolex, has ever been published. (And remember, you are seeing it for the first time here on Jakes Rolex World!!!)

Rolex Coolness: Chuck Yeager

Now & Then

Recently I have been going through the archive and I noticed how similar these two images of Chuck Yeager are.

Chuck is wearing a Coke GMT in the photo above and in the photo below taken more than a half-century ago, he is wearing his big crown, no-crown-guard Submariner [Reference 6538] with the lollipop second hand and the orange triangle "carrot-top" bezel insert.

I have been wearing Rolex for more than a quarter century, but Chuck is going on at least his 64th year of wearing Rolex!!! DeBeer slogan is "A Diamond Is Forever." Maybe Rolex should adopt a similar slogan!!! A Rolex Is Forever!?!?

Read More

Apollo 14 Rolex Story...

Apollo 14

Rolex Moon Watches

Pepsi Rolex GMT Master

In the story I wrote the day before yesterday we saw photos of Jack Swigert wearing his Rolex GMT along with a presentation piece that confirmed he wore a Rolex when he went to the moon aboard Apollo XIII. Last month we saw Michael Collins from Apollo 11 wearing a Rolex Turn-O-Graph.

I have heard for years that Omega was the official Moon watch. I am not so certain exactly what official means, and if Omega was the official Moon Watch then I think it would be safe to say that Rolex was the "Unofficial Moon Watch."

If we examine the photo below of the three NASA Astronauts that flew to the Moon on board Apollo 14, we see they are all wearing Omega Speedmaster's on the "Outside" of their space suits, not on their wrist. Essentially, they used the Omega Chronograph as a stopwatch.

Let's start by familiarizing ourselves with the crew of the Apollo 14 which was the third manned space mission to land on the Moon, touching down February 5, 1971. From left to right in the photo above are Stuart Roosa (Command Module Pilot), Alan Shepard (Commander) and Edgar Mitchell (Lunar Module Pilot).

Here is where it starts to get really interesting. If you examine Alan Shepard in the photo above, he appears to be wearing a Pepsi Rolex GMT Master on a NATO strap. In Photoshop I zoomed in really deep on his wrist and can see Red & blue on his bezel and the size and shape are consistent with a GMT. It is definitely too small to be an Omega Speedmaster.

In this next photo we see Alan Shepard (light blue shirt) and Ed Mitchell (cap) on a geology field trip, at Craters of the Moon, Idaho on August 22, 1969. Notice that Ed Mitchell is wearing his trademark Pepsi Rolex GMT on his left wrist.

In the image below, the watch really looks to me to be a GMT Master on a NATO strap.

The photo above is of Al Shepard (blue short-sleeve shirt) taken on November 9, 1970.

Next we switch over to Edgar Mitchell's Rolex GMT Master. One obvious question is why is Edgar Mitchell adjusting and winding two Rolex GMT's (as seen in the photo below) just before he boards Apollo 14 to go to the Moon? The answer comes from the photo above that was taken in July of 1970 when Edgar Mitchell (mustard yellow t-shirt) and Alan Shepard (purple shirt) were practicing in the simulator. Notice in the photo above that Edgar Mitchell is wearing what appears to be a Rolex GMT on each wrist.

Tip: Click on all images in this story to see much better detail

My best guess is that one GMT was for keeping time on earth at Cape Canaveral as well as Greenwich Mean Time and the other was for measuring some performance characteristic or local time on the Rocket Ship. Also, Edgar Mitchell was well aware of the challenges that Jack Swigert encountered in the previous Apollo XIII mission and knew that his Rolex GMT was a life saver. Maybe he wore two watches for redundancy?

According to NASA this photo (KSC-71P-88) of Ed Mitchell was taken on January 31, 1971 as Ed Mitchell suited up on launch date just before they took off for the Moon. The official NASA caption for this image reads "Ed Mitchell adjusts his watch. 31 January 1971."

It is crystal clear to anybody that the watch NASA officially refers to as Ed Mitchell's watch is a Rolex GMT, which in my mind means that NASA is officially confirming the Rolex to be a Moon Watch!!!!!!

I have not rested my case yet...

These images of the Apollo 14 during take-off toward the heavens are spectacular. Click on them to see all the glorious detail!!!

Alan Shepard on the Moon above.

This next NASA photo is of the NASA Apollo 14 Lunar Module parked on the Moon surface which delivered Dr. Edgar Mitchell and Alan Shepard to the moon surface and returned them to the Service Module.

Apollo 14

Lunar Module Moon Lift-Off

February 6, 1971 18:48:42 UT

Lunar Module Pilot: Dr. Edgar Mitchell

Rolex GMT-Master

The following three photos show Dr. Edgar Mitchell and Alan Shepard as they take-off from the Moon surface to return to the Apollo 14 Command/Service Module in the Grumman-made Lunar Lander module named "Antares." During their moonwalk, Dr. Edgar Mitchell set the all-time record for the longest moonwalk at 9 hours and 17 minutes.

In this first image, we see Alan Shepard putting on his oxygen mask and if you study his facial expression you see a bit of trepidation. After all, he has just experienced the most euphoric experience of his life and he is likely exhausted phyically and mentally–kind of like the way you feel after a full-day of great skiing or snowboarding. He likely realizes if the Lunar Lander does not take-off, they would be stranded on the moon and die.

In the next photo we see Dr. Edgar Mitchell as he prepares the 33,000 pound (15,264kg) Lunar Module (LM) for takeoff–since he was the Lunar Module pilot. We see Dr. Edgar Mitchell wearing his Pepsi GMT Master on his right wrist and we get a clear view of his Rolex Oyster bracelet. He is wearing an Omega Speedmaster Chronograph on a velcro NASA Spec Black Nylon Strap on his left wrist.

In the past, Dr. Edgar Mitchell recalled that he wore his Pepsi Rolex GMT Master on the moonwalk, but there has never been any photographic proof to confirm this fact–until today!!!!

This next photo shows Dr. Edgar Mitchell and Alan Shepard very enthusiastically shaking hands in a euphoric and jubilant moment of exultation as they succesfully take-off in the Lunar Module to return to the Service Module from the moon surface!!!!

Pictured below is Stu Roosa (left), Al Shepard (center) and Ed Mitchell (right) in the isolation van. Roosa is using a the microphone to talk to bystanders on February 9, 1971. Ed Mitchell is wearing his Rolex GMT on his right wrist in both the photo above and below.

Ed Mitchell is pictured below during a 15 day quarantine in the MSC Lunar Receiving Laboratory at the Lyndon Johnson Space Center in Houston Texas, holding a sample collection as he shows them to NASA management during a post-mission debrief with geologists on February 18, 1971. Ed is wearing his trademark Stainless Steel Pepsi Rolex GMT Master.

To Learn more about the Rolex Moon Watches please visit the "Rolex Achievement Page" and scroll down to "Rolex's Moon and Space Conquest."

Read More

The First Rolex Moon Watch To Be Auctioned [Part 1 of 2]

Apollo 17

Rolex Moon Watch

Pepsi Rolex GMT Master

Heritage Auction Galleries Sold

The First Rolex Moon Watch Ever Auctioned

Sold For $131,450!!!

Auction Date: October 8, 2009

Heritage Auction Galleries in Dallas, Texas is internationally renowned for auctioning extremely rare collectibles and in their Space Auction today they sold the first Rolex Moon watch to ever be auctioned for $131,450.

This is perhaps the most historically significant Rolex on earth, or certainly one of them–a Rolex Moon Watch.

To see the watch lot on Heritage Auction Galleries please click here. To view the Space Auction catalog please click here.

A Rolex GMT Master Known To Have Landed On the Surface Of The Moon

One of the many things that sets this Rolex GMT Master apart is it was worn to the Moon and back and spent a great deal of time on the Moon surface. To be specific, the watch was Commander Ronald Evans personal Rolex GMT Master watch he placed in his Personal Preference Kit (PPK) and flew to the Moon with.

Once the Apollo team reached the moon, Commander Ronald Evans asked his crewmates Gene Cernan and Harrsion Schmitt to take his personal Rolex GMT Master aboard the Lunar Module Challenger down to the Moon surface while he orbited the moon in the Command Module America.

According to Heritage Auction Galleries, Commander Ronald Evans Rolex "remained on the moon for approximately seventy-five hours on what up to this day, was the last manned lunar landing mission."

Commander Ronald Evans Rolex Moon Watch With Original Box & Papers

This is an extremely profound story that ads another huge piece of the puzzle to the Rolex Moon Watch Mystery. Before we go in to the details of this mystery let's examine this historic Rolex Moon Watch.

It was worn by United States NASA Apollo Commander Ronald Evans on Apollo 17 which was the last manned Moon Mission. Commander Ronald "Ron" Evans is pictured below in his official NASA Apollo 17 portrait standing in front of a Moon Globe.

Ronald Ellwin Evans Jr., was born on November 10, 1933 and passed away on April 7, 1990. He achieved the Boy Scouts Of America's second highest rank of Life Scout. and recieved a Bachelor Of Science degree in Electrical Engineering from the University of Kansas in 1956. In 1964 he earned a Master Of Science degree in Aeronautical Engineering from the U.S. Naval Postgraduate School.

Evans went on to become a U.S. Navy pilot flying an F-8 Crusader aircraft from the very USS Ticonderoga that would pick him up from splashdown in the Pacific after his successful Apollo 17 Moon Mission.

Commander Evans retired from the U.S. Navy as a Captain and was one of the only 24 people to ever fly to the Moon.

In the close-up Photo below we see NASA Apollo 17 Astronaut Commander Ronald Evans 1968 Pepsi Rolex GMT Master [Reference 1675, Caliber 1580, Serial Number 2448718] that spent time on the lunar surface.

This major piece of the Rolex Moon Watch history puzzle answers many question and at the same time brings to light more fascinating questions.

As we see evidenced in the photo below, when Commander Evans returned from the Moon he proudly hand-engraved the provenance on the back of this Pepsi Rolex GMT Master. He inscribed "FLOWN ON APOLLO XVII 6-19 DEC 72 ON MOON 11-17 DEC RON EVANS." Apparently Commander Evans hand engraved this without removing the Rolex Oyster bracelet.

Part of the provenance includes this letter from Jan Evans (Commander Evans wife) that documents the Rolex was worn to the moons lunar surface and that is has been in the family collection all these years.

The Rolex Moon Watch Mystery

We have just examined what is arguably one of the most historically significant Rolex watches on earth–and the moon for that matter. In order to truly understand the historical significance of this Pepsi GMT Master we must delve deeper into its context since context gives content its meaning.

One day, in the future, I will write The Complete History Of The Rolex Moon Watches, but today we will take a broad overview. One of the things I always do on Jake's Rolex Watch Blog is attempt to separate the fact from the fiction.

Over the years much speculation and conjecture have been put forth as fact and from the in-depth research I have completed, most of it is far, far from the truth. The Rolex Moon Watches have been highly subjected to these false myths. My object as a historian and scientist is to bring the truth to light.

Donald Kent "Deke" Slayton was chosen as one of the original Seven Mercury Astronauts but was the only one who did not fly since his "Delta 7" was grounded because he suffered from an erratic heart rate, known in technical terms as idiopathic atrial fibrillation. Scott Carpenter took Deke Slayton's place when he flew his Aurora 7.

In the photo above we see the Original 7 Mercury Astronauts at the White House receiving the Collier Trophy. The NASA caption reads "NASA Administrator James E. Webb (center) cites the space achievements of the Project Mercury Astronauts who recieved the 1963 Collier Trophy Award in a ceremony held at the White House on October 10, 1963. President John F. Kennedy (left) and Vice President Lyndon Johnson accompanied Webb at the ceremony. Five of the seven astronauts are visible in the row behind James Webb.. They are (starting from JFK's left): Alan Shepard, Donald "Deke" Slayton, John Glenn, Virgil "Gus" Grissom, and Scott Carpenter."

Deke Slayton retired from NASA and the Air Force in 1963 and was rehired by NASA in a civilian capacity as Director Of Flight Operations and in that capacity he chose the primary and backup crews for the Gemini and Apollo programs. This decision-making authority included who would be the first astronaut to step on the Moon surface.

From the research I have completed it appears Deke Slayton was also the person who decided to make Omega the official watch of NASA. I have heard conflicting accounts of how this process occurred and I don't know which account is true.

The best I can do is share both sides of the coin with you. There are many accounts about how Omega was chosen as the Official Moon Watch. These account suggest there was a test process, but I have seen zero evidence to corroborate this account.

If you have or know of specific NASA data or a report on this supposed watch testing procedure, please email it to me and I will publish it.

I have also heard that Deke Slayton or somebody at NASA held an invisible auction that approached the major watch manufactures to make them the Official NASA watch. Apparently Rolex was approached and ironically refused to participate in the auction!!!

Rolex argued they made the best watch and they refused to pay to be the official watch since the watch chosen should be based on the merit of the watch and they knew they had the best watch.

As the story goes, Omega shrewdly jumped in and bought the title in some kind of back room envelope-filled-with-hundred-dollar bills deal. (This was perhaps the first time Omega did this but not the last. Of course they tried to step in and replace Rolex as the James Bond watch).

I can't prove this because I was not there. I can only share my research findings with you. I will say I believe Rolex made a huge mistake that would probably be their greatest blunder in history by not becoming the official NASA space watch.

Once again, as I previously mentioned, in the future I will go into more detail on my historical findings on this subject in a detailed story.

Buck Rogers In The 20Th Century

The NASA space program with its goal to put a man on the Moon was extremely exciting stuff. As my Uncle Chris said "It was right out of Buck Rogers!!!!!!!!!!!!!!!!"

In the photo below we see NASA Gemini IV astronauts Edward H. White II (left) and James A McDivitt inside the Gmini IV spacecraft preparing for liftoff in early June of 1965.

On June 3, 1965 NASA Gemini IV Astronaut Edward H. White II became the first American to climb outside his spacecraft and set himself adrift in the zero gravity of space. White floated around for 23 minutes. Edward White was wearing an Omega Speedmaster chronograph around his wrist–outside his space suit on a velcro strap.

The Omega Speedmaster chronograph (which is a very cool watch by the way) was a manual-wind watch because it was falsely put forth that an automatic Rolex Perpetual self-winding, rotor-based watch would not function in the zero gravity environment of outer space. NASA astronaut Leroy Chaio busted that myth on Jake's Rolex Watch Blog.

Can you imagine how blown-away NASA Gemini IV Astronaut Edward White must have been to be able to float in zero-gravity above the beautiful Earth!!!!! These photos that were taken before I was born still take my breath away!!!!

Apollo 13

To best understand Ronald Evans' Rolex story, let's jump ahead to the Apollo 13 Moon Mission. In the photo below we see the Apollo 13 Prime crew eating their traditional Steak and Eggs breakfast on the morning of their flight. Notice that Jack Swigert is wearing his Rolex Pepsi GMT.

In this next photo we see a close-up of Jack Swigert wearing his Pepsi Rolex GMT that he wore to the moon.

Apollo 13 made it to the Moon's orbit, then all hell broke loose. The lives of the Apollo 13 crew members were in serious jeopardy and in the photo below we see Ronald Evans monitoring the Apollo 13 mission with members of the next-to-fly Apollo 14 crew.

Fortunately Apollo 13 made it back safely to Earth and Rolex rewarded Jack Swigert with a Yellow Gold Mocha GMT Master on a Jubilee bracelet which is pictured below. Jack Swigert gave Rolex his Pepsi GMT which is located today in Rolex World Headquarters in Geneva, Switzerland.

Apollo 14

I was the first historian to document the fact Ronald Evans wore his GMT which I found in this photo in the NASA archives and published two years ago. Ronald Evans was on the backup crew for Apollo 14 and you see him in the photo below on the far right wearing his Pepsi Rolex GMT Master which is for sale in the Heritage Auction Galleries sale on October 8, 2009. In this photo we see the Apollo 14 crew during their Steak and Eggs breakfast before they take off for the moon.

In the Steak and Eggs breakfast photo above taken on January 31, 1971, we see Dr. Edgar Mitchell located on the far left. An hour or so later we see him in the picture below as he prepares to board the Apollo 14 Mission to go to the Moon. Notice he is setting the time on his two Pepsi Rolex GMT Master watches.

Apollo 17

In the photo below we see the Prime Crew of Apollo 17 posing in front of the Saturn Rocket that would soon take them safely to the Moon and back. We see Eugene Cernan sitting on the lunar probe with Harrison Schmitt pictured next to Ronald Evans.

Lunar Module Pilot Harrison Schmitt is pictured below in his official NASA Apollo 17 portrait.

The Last Man On The Moon

Apollo 17 Mission Commander Eugene A. Cernan is pictured below in his official NASA Apollo 17 portrait. Eugene Cernan flew in the Gemini IX mission as well as on Apollo 10 and as part of Apollo 17 would be the last man to walk on the Moon.

Please click on the Black Part 2 Button To Continue Story

Read More